TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online cont